So it turns out North and Cabrinha aren’t the only brands pushing development into bar evolution. Very similar bars on the market this year. Only Ocean Rodeo don’t call theirs a game changer. Without a doubt the price point will vary. Not pimping either of these and surely they both stand up to any challenge thrown at them.

For anyone who hasn’t seen it, here’s a clip. The only question – which came first? China? This is really where brand position pays off in the market place.